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We Put Ink on Paper
(as seen in SGIA Journal - July/August 2015)
When asked what we do, a lot of us on the sales side — especially those of us who have been doing this for a while — simply say, “We put ink on paper.” As a person whose life is governed by physics and chemistry (and I joke about this), I find the myriad concepts of inkjet printing fascinating, and I still get a kick out of watching a printer go back and forth with the image developing right before my eyes. In one form or another, this has been going on in a mechanized fashion since Johannes Gutenberg invented the printing press around 1440, but things have come a long way since then. Commercial dropon- demand printing, as we know it, began in the 1980s.
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The Case for Professional Service
(as seen in SGIA Journal - January/February 2015)
I write from the perspective of a service company that runs across many customers who look to service their
own equipment. We do not discourage people from doing so. In fact, we generally need customers to help with the diagnostics to prevent having to send out a technician more than once. In too many cases, the
issues are maintenance-related, but that is a topic for another article. Proper maintenance will ensure that your device can continue to perform optimally. However, every machine will eventually have bigger
problems, and sometimes it is necessary to “call in the cavalry,” so to speak; i.e., a professional service technician.
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How to Select Your Next Wide Format Printer II - Technology
(as seen in SGIA Journal - November/December 2013)
It’s kind of interesting how the second part of this article even came about, and I’d like to take a moment to
share with you. Anyone who has done any writing can appreciate the fact that sometimes a piece may not turn out as initially intended. That was certainly the case here. When asked to write an article for an
upcoming issue, I suggested "How to Select Your Next Wide Format Printer.” The initial, seemingly obvious approach to the topic was technology, though as I got into the creative process, the article turned out
to be 10 percent technology and 90 percent knowing your business and selecting the right partner for this important investment.
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How to Select Your Next Wide Format Printer I - Know Your Business and Vendor Partner
(as seen in SGIA Journal - July/August 2013)
This is an interesting topic, to be sure, and one that could invite plenty of argument from interested parties
(e.g. — sellers shouting, “Buy mine, buy mine!”). Let’s take the option of argument out of it here, and use a common‐sense approach to the topic. I operated a wide format dealership in the “old days,” before
everyone had one of these printers, and most of the buying research took place on the Internet and at trade shows. Of course, the axiom applies, “It must be true, I read it on the Internet.” Believe that, and I
will tell you another one…
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Common Sense Maintenance For Solvent-Based Inkjet Printers
(as seen in SGIA Journal - May/June 2012)
As a service company, we love when we get calls for printer service. It’s an opportunity to help in a moment
of need, but too often the needs we see are a crisis that shouldn’t have happened. It’s amazing that people often spend more for a piece of equipment that makes them money than they spend on their car, which
costs them money, but they will take far better care of their car. Not only does this apply to the cosmetics, where people put solvent-soaked cloths and splash ink all over their printer,
but more importantly, the mechanics, which are the heart and soul of the printer.
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Repair or Replace: Weighing the Options for Your Wide-Format Printer
(as seen in SGIA Journal - May/June 2011)
As a service repair company, we receive calls everyday for repairs of wide-format (typically solvent)
printers. Due to the industrial nature of this equipment and the inherent costs of operation and maintenance, many of these repairs can get quite expensive, as our bills attest. Although this is part of the
cost of doing business, most people never plan on maintenance for their printers and typically only have work performed when the unit breaks. Often, they compensate for degrading print quality by slowing the
printer down, manually perform more frequent maintenance cycles, or worse — deliver sub-standard work to their customers.
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